Privacy Commitment

Data Collection Practices

We gather and handle various categories of personal information, including:

2. Our Use of Your Data

Your personal information is utilized for these key purposes:

• Service Provision in Smethwick:
  • We handle the processing and management of your vehicle rental bookings and agreements. This includes verifying your identity to confirm you meet our rental criteria. We also oversee the procedures for collecting and returning vehicles. Additionally, we manage payments, including deposits and any applicable charges.
• Customer Communication in Smethwick: Legitimate Interest and Contractual Obligations:
  • Delivering booking confirmations, updates, and essential rental details. Addressing your questions and offering customer assistance. Informing you of any changes to our services or policies.
• Marketing Permissions in Smethwick:
  • We may send you promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out at any time.
• Service Enhancement in Smethwick (Legitimate Interest):
  • Assessing website interactions to refine user experience and functionality. Conducting research to improve our vehicle fleet and services.
• Compliance with Local Regulations in Smethwick:
  • Adhering to local laws and regulations. Protecting against fraud and maintaining service integrity. Addressing conflicts and upholding our terms of service.

Information Exchange

Sharing Your Information

• Local Service Partners: We collaborate with third-party companies, including payment processors and IT support, to provide our services. They are contractually required to safeguard your data.

Your personal information is not sold to third parties.

Data Protection Measures

We apply suitable technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. This includes using encryption, access controls, secure servers, and conducting regular security assessments. Nonetheless, it is important to acknowledge that no method of internet transmission or electronic storage can be deemed entirely secure.

Data Storage Duration

At Car Hire in Smethwick, we store your personal information only for the duration needed to achieve the specific purposes for which it was gathered. This includes fulfilling legal, accounting, and reporting obligations. The length of time we retain different types of information may vary based on its nature and the context in which it is processed.

Your Rights in Smethwick

Your rights under UK data protection law in Smethwick.

• Accessing Your Information: Obtain a copy of your personal information with us.

To exercise your rights, contact us using the information below.

7. Cookies and Data Tracking

Our website utilizes cookies and related technologies to improve your experience, assess site traffic, and customize content. You have the option to adjust your cookie preferences directly within your browser settings to control how these technologies are used.

8. Updates to Policy

This Privacy Policy may be updated periodically to align with changes in our practices or legal obligations. Any updates will be displayed on this page, along with a new "Last Updated" date. We recommend that you review this policy regularly to stay informed about how we manage your information.

Contact Information

For inquiries regarding our Privacy Policy or data practices, contact us: