Smethwick Car Hire Privacy Policy

Data We Gather

We gather and manage various types of personal information, including:

How We Utilize Your Data

Your personal information serves these key purposes:

• Service Provision and Contract Fulfillment:
  • We handle the processing and management of your vehicle rental bookings and agreements. This includes verifying your identity to confirm that you meet our rental criteria. We also assist with vehicle collection and return procedures, along with processing payments and managing deposits and associated charges.
• Customer Communication (Contractual Obligations in Smethwick):
  • We send booking confirmations, updates, and essential rental details. We address your inquiries and offer customer support. We inform you about changes to our services or policies.
• Marketing Consent and Legitimate Interest in Smethwick:
  • We send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can unsubscribe at any time.
• Service Enhancement for Our Customers in Smethwick:
  • Evaluating website interactions to refine user experience and site performance. Conducting assessments to upgrade our vehicle fleet and services.
• Compliance with Legal Standards in Smethwick:
  • Adhering to local laws, regulations, and tax obligations. Protecting against fraud and maintaining service integrity. Addressing conflicts and upholding our policies.

Data Sharing Practices

Your personal information may be shared with:

• Local Service Providers: We collaborate with third-party companies to deliver our services, including payment processors and IT support. They are required to safeguard your information.

We do not share your personal information with third parties for marketing.

Data Protection Standards

We apply suitable technical and organizational measures to safeguard your personal information from unauthorized access, changes, disclosure, or loss. This includes encryption, access controls, secure servers, and routine security evaluations. However, it is important to acknowledge that no method of internet transmission or electronic storage is entirely secure.

Data Storage Policies

We retain your personal information only for the duration necessary to achieve the purposes for which it was collected. This includes compliance with legal, accounting, or reporting obligations. The length of time we keep your information depends on the specific type of data and the context in which it is processed.

6. Your Rights in Smethwick

Your rights under UK data protection law in Smethwick

• Accessing Your Information: Obtain a copy of your personal information records.

Contact us below to exercise your privacy rights.

Cookies and Data Tracking

Our website employs cookies and similar technologies to improve your browsing experience, assess site traffic, and customize content. You have the option to adjust your cookie preferences using your browser settings at any time. This allows you to control your online experience while visiting our site.

Policy Changes

This Privacy Policy may be updated from time to time to align with changes in our practices or legal obligations. Any updates will be displayed on this page along with a new "Last Updated" date. We recommend that you check this policy periodically to stay informed.

Contact Us

For inquiries regarding our Privacy Policy or data practices, please reach out to us: